About Us

If I were you, I would too 🙂

Well, I’m Alex and I hope you find valuable this practical guide to fast healthy weight loss! It’s based on the synergy of three elements:

  • Specific body-type nutrition
  • Short slimming workouts
  • Little-known mindset hacks and effective mind tools to reprogram your brain (so you can start losing weight on autopilot)

As your coach here, at Brainy Weight Loss I’ll show you how to make the impossible possible and the possible… easy & fun 🙂

Reading this, your first thought might be…

“Who’s Alex and why would I listen to he?”


Fair question.

I’m a holistic health coach specialized in body-type nutrition, integrative fitness and energy healing.

I work with people like you, who want to drop the extra weight once and for all while optimizing health and energy levels.

In the process, we identify and clear up the root causes of overweight issues: hormonal imbalances and limiting beliefs causing all kinds of unwanted behaviors around food, eating and exercising.

We make changes stick easily by using effective tools like Hypnosis, meridian tapping, Emotrance, NLP (Neuro-Linguistic Programming), Dynamics of Human Conditioning – to name only a few.

If you’re not familiar with these unconventional protocols – no worries!

I’ll make it super-easy for you to reap their valuable benefits and get the results you want faster and with a minimum of fuss 🙂

Wondering what qualifies me as an online weight loss coach…

… to help you finally lose the extra weight and keep it off for good?

Mostly three things, I’d say.

  • First, over 20 years of personal experience in the losing-gaining-losing weight game; name it – I’d done it all!
    So I know what works safely, what works only short-term and what’s pure hogwash.
  • Second, a variety of formal trainings in how the mind works and in integrative health – so you’ll actually get healthier as you drop those extra pounds.
  • Third (and most important), my passion for empowering YOU with advanced tools for change and seeing you achieve lasting results.

Want some backstory?


A nonconformist kid by nature…
…I wasn’t gently going along with following the rules all the time and keeping quiet for long.

In fact, I often expressed myself through passionate outbursts. I always insisted on experimenting and being creative – at all costs.

Believe it or not, I’ve started emotional eating early on…

…and it was around that time that I’ve became self-conscious about my weight.

It wasn’t until later that I fully understood my coping behavior: using food for comfort after the frequent disciplining rounds and to numb my frustration of not being understood.

Teenage years
Growing up in one of Europe’s communist countries, I found obeying the communist dogma to be a drag. Among many other absurd things it required to fit the mold, which I clearly didn’t.

But then and there, being unconventional was not cool. Individuality, creativity and thinking for oneself were strongly discouraged; at the minimum, refusing to be like everyone else was punished by contempt and ridicule.

So I learned early on to hide my soft self and to toughen up. Without realizing it, I started to soothe the hunger for acceptance of my free-spiritedness with… you guessed it: FOOD.

All-work, no time for myself
After moving to Canada in my late twenties, I used to have a lot going on. “An ambitious health professional determined to rise to the top of the game fast” – they said.

I was also setting up my own practice, learning small business marketing on the fly and servicing clients while attending professional trainings, preparing for board certification exams, plus responding to family demands. I was working really hard… trying to sleep faster and dismissing the idea of taking the time to sit down and enjoy an unhurried meal.

Always on the go…
…I used to put everybody else’s needs before my own. I expected a lot from myself… always pushed myself… constantly having too many things on my plate – pun intended 😉

Without realizing, I was abusing my body through overwork and lack of sleep. Unknowingly, I was abusing my spirit through self-criticism for not “doing enough”.


Being a foodie…
…made it easy to continue using food to push down stress, fatigue and overwhelm. Or, celebrate achievements and successes.

Too many responsibilities, tight deadlines and a continuous stretch to make everybody happy were the usual triggers for my stress eating – especially at night, straight from the fridge…

As you can imagine, pounds kept adding month after month. Before long I’d tried everything under the sun: fad diets, magic pills, slimming patches, fat burners, carb blockers, seaweed powder, ocean mud wraps, mystic star dust – only to feel starved, exhausted and depressed!

Can you relate?

Walking my talk: NLP, EFT and self-hypnosis
It took me quite a long time to figure out what was going on.

Although a NLP life coach and EFT practitioner, it wasn’t until I used these cutting-edge modalities consistently (along with specifically designed hypnosis instructions) to reprogram my brain and control my emotional eating.

EFT helped to erase childhood emotional trauma, NLP to re-frame sabotaging inner dialogue and self-hypnosis to replace the old, unsupportive behaviors with evolving ones. A winning mix yielding great results!

That’s when I felt compelled to help people who are like I once was: overworked, overstressed, emotionally starved and struggling with extra weight. Now I’m doing this here at BrainyWeightLoss, as your online weight loss coach.

Integrative fitness, Ayurveda, body-type nutrition
I went through more specialized training: mind-body fitness, Ayurveda diets for weight lossbody-type nutrition for restoring hormonal balance, food psychology and a few more.


First, to deepen my understanding of healthy, soulful eating that nourishes the body AND the spirit.

Second, to become skilled at formulating customized approaches for losing weight without deprivation, hunger, ridiculous diets and overhyped slimming products.

In creating this site (and as your online weight loss coach), I’m sharing my experience and distilled knowledge about healthy weight loss offering you…

Useful, free weight loss help you can rely on

Packed with loads of free cutting-edge info, practical tools, kick-butt motivation and offering several online weight loss coaching options to choose from, BrainyWeightLoss has everything you need to get the body you want: strong, sexy and fit 🙂

You should know that…

…if you purchase products through my affiliate links, I may receive an affiliate commission, but rest assured, the information on this site is not influenced in any way by the commissions I may receive.

These commissions help me run this website, allowing me to deliver unique, cutting-edge content, free, to you.

Clicking on my affiliate links and checking out the products that I recommend is a win-win experience for both of us.

Here you will find unbiased reviews and recommendations for top weight loss products that I have personally used and found to be safe and very effective.

I endorse these products because I like them and believe you might find them useful too. I never share anything I haven’t already experienced, refined and used with great success myself.

Lastly, as your online weight loss coach, I always welcome your feedback!

Let me know what area of weight loss you have difficulties with – after all, I’ve created this site for you and I’m continually developing it to fit your needs.

Thanks for taking the time to learn about me, I look forward to getting to know you too 🙂


Your online weight loss coach
at BrainyWeightLoss.com

P.S. Before you forget, subscribe now to Brainy Bites, my complimentary Ezine: you’ll get an eye-opening FREE report, plus receive super-easy & mouth-watering slimming recipes and practical, quick weight loss tips: